Set your brand voice first

Before generating anything, fill in the brand profile: what you sell, who you sell to, tone, words you always use and words you never use. Every generation reads that profile, so the setup pays for itself within a handful of outputs.

Write prompts with the four parts

State the audience, the outcome, the format and the constraints. 'Write a 90-word SMS to homeowners who requested a roof inspection, offering a free quote this week, friendly and direct, no exclamation marks' beats 'write a roofing text' every time.

How credits are consumed

Text generation costs the least, images more, and video and voice the most since they render media. Usage is visible in real time under AI Studio → Usage, and you can set a monthly cap so a busy month cannot surprise you.

Publish straight into campaigns

Any generated asset can be pushed directly to an email, funnel page, social post or workflow step without downloading and re-uploading — that connection is the reason AI Studio lives inside the CRM rather than beside it.